Annual Reports and Brochures
As a strategic thinker, I go through a thorough exploration, researching, ideating, and developing, to nail just the right concept. Having a clear concept is important for continuity of content. An underlaying concept unifies a message and keeps a reader engaged. The following pieces were
all created with clear points-of-view and stories to bind the content.
Client
Various
Project
Long-Form Print Brochures
Role
Concept
Creation
Layout
Design
Production
Client: The Filtration Group, Company Overview
Concept: "Opacity": When the Filtration Group became a conglomerate of several filtration companies, they needed a brochure to highlight their four divisions. This concept overlays graphic image blurs onto clear vibrant imagery to represent filters and screens. Juxtaposed against wide white borders and clean columns, a reader feels the cleanliness of the world protected through filtration products.
Client: Austin Child Guidance Center, Annual Report
Concept: "We are Austin": Iconic imagery and familiar graphics work to illustrate how ACGC embraces their local community
Client: Austin Child Guidance Center, Annual Report
Concept: "The whole child": With new branding in place, this concept puts children front and center with large photography and testimonials.
