CenterWell: 'It's About Time' Campaign, Enterprise 

With a collaborative team, I developed the visual concept for an enterprise-level campaign for CenterWell, a Humana company, that provides health care services to seniors over 65. This campaign leverages research based on the theme of 'time well spent'. Patients value their time inside and outside the doctor's office; they want a care team who spends time with them, and they want to be healthy to spend time doing what they love. Visually, we wanted to represent seniors through a bright, vibrant lens, living their best lives and feeling confident in their health care. This campaign continues to drive a 50% increase in responses from previous years. 

All creative assets, including all videos (:60, :30 and :15 formats), were reskinned to work for Conviva, a second Humana brand also serving seniors. All English assets for CenterWell and Conviva were translated and visually refined for a secondary
Hispanic market. 

Watch this video to learn more!.

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