Elevate is Cloudera's yearly global sales kickoff which takes place over three days and caters to hundreds of company sales executives to learn about new products, company strategy, and messaging, and to inspire teams for a strong upcoming fiscal year. The design team is responsible for creating a fun, energetic, immersive, brand experience. From the event space to evening parties and an award ceremony, the brand takes on a different energy from day to night. For the event in Las Vegas, we leaned into a message for "Bet on Cloudera" with casino imagery and 'neon' signs reimagined in the Cloudera brand. This large collaborative effort involves a close partnership with the event marketing team, location planners, printers, fabricators, AV vendors, photographers, merchandise specialists, video producers, and the executive team of presenters. 

​