Kasasa went through a rebrand that included extensive research into the company's values, core identity and archetypes. As both a Guardian and Outlaw, Kasasa's brand takes risks, is bold, expressive and friendly. As a fintech company working with community banks, their brand stands out in a homogeneous market, allowing them to shine against competitors, acquire new customers and enter into a new era of banking. As the ACD, I was a key participant in the strategy. I led a team of designers as the primary creator of all visual language that touched multiple areas of the business internally and externally, from marketing to product design and beyond..

To learn more about the brand, please view this Case Study Presentation.

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